Customers knowledge is key to the success of any business and to really maximise your on-line marketing strategies you need to know who is visiting your site, where they come from, where they come in, where they leave and where they go in between. By understanding what does and doesn't work, you can continually improve the conversion rate of visitors to your site.
Ad Agency will advise you on how your website is performing and, by tracking the volume of traffic, analysing visitor behaviour patterns and by continuous evaluation of the site, ad agency will encourage the continued growth of your business.
Each day, more than 625 million searches are conducted online. These web searchers are targeted, highly-engaged web site visitors because they are already searching on keywords or phrases in your category. In fact, some studies say that as many as 65% of web shoppers use search engines to find the sites from which they make their online purchases.
- Report your search engine rankings
- Target your keywords
- Optimise web pages
- Submit URL's to search engines
- Analyse conversions
- Go back to step 1 and repeat
Your conversion rate is the single most powerful indicator of your ability to persuade your visitors to take the action you want them to take.
A unified set of performance indicators will tell everyone in your organisation where you’re meeting your goals, and where you’re not.