Search Engine Optimisation (SEO) refers to the process of ensuring that a website meets good practice guidelines for search engines like Google. Search engines use highly complex proprietary algorithms that determine what a website is about and where it should be positioned in the Google index. The rules used within these algorithms change constantly so it is important to ensure that a website meets the criteria in terms of content and structure.

We can perform a bespoke analysis of the website and provide a detailed list of changes that need to be carried out to meet the benchmarked best practice guidelines.

This analysis includes:

• Title tags
• Headings tags
• Anchor text - URLs
• Meta description
• Alt image attributes
• Internal link and domain prefix
• Robots.txt - Page Rank
• Pages index
• Duplicate sites
• Page speed
• Domain age

We will also advise on any technical issues that can affect how a site is classified by search engines and provide guidance on how to overcome these issues.

The final part of the analysis is related to content and we will advise on the keywords that a website should be targeting to attract relevant traffic and how this should be reflected in the overall content of the site.

Advanced SEO

There are a range of additional SEO services that not only help with rankings but build brand awareness
at the same time.

For Example:-

• Content Writing - Creative content writing for search engine optimisation has evolved into a full- fledged SEO service. Our copywriter can create text content for your website that is optimised for your chosen keywords as well as being written in professional and grammatically correct English.
• All in One Link Building - The most important addition that can be made to your SEO strategy.
• Article Writing + submission to article directories
• Social Bookmarking - submission to all the most popular social sites including Facebook, Twitter, etc....
• Digital Video Marketing – Video is now a vital part of today's internet. Sites like YouTube, Yahoo Video and MetaCafe are used by over by 80% of the UK's online population. Our Digital Video Marketing service does not have to be expensive. We can create a promotional advert for your site and distribute it across the major video sharing websites.
• Email Marketing - From the design and planning, to the broadcasting and tracking, we can help you get the best return on investment with your email marketing campaign.
• Pay Per Click Management – These are the adverts that appear on the right hand side of the search engine results. Depending on your chosen keywords, this form of advertising can be a very cost effective way of reaching your target market and also to increase your brand visibility. This is achieved by constantly monitoring your campaign and making timely adjustments to help you get the most from your allocated budget.

Contact us today and let us help you with all your online marketing needs.