corporate
identity and branding
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corporate identity and branding, done correctly - your business will gain a reputation for all the right reasons. At the forefront of that will be your logo/brand, something people will recognise instantly. Our business image consultants work alongside our clients and advise on the right (typeface and colours etc.) elements that will complement the style of your products or services. A logo done badly with too many cooks and you may come in for some scathing criticism - think 2012 Olympics Logo.
brand development, once we’ve established the style of your business we set about evoking a reaction to buy from you, the brand can be a decision maker, how many times do we refer to a drink for instance by its brand name (Coke, Pepsi, etc.). If the style looks bland you may end up with something that resembles ‘Peter Kay’s, Rola Cola’ where the taste fits the name.
stationery, taking the logo and applying it to your first point of contact is crucial, and yes often a letter in the post, or attending a seminar and handing out your business cards can be that first point of contact, that's why it is important for your stationery to be eye catching and something people want to hang onto.