croft circuit
Croft Circuit - web redesign and new secure ecommerce
The Brief: The old site had been developed in 2004 and updates had been done in 2005/06 so the site had lost consistency and looked dated. Croft asked us to give the site a complete overhaul and bring it back inline with their corporate style, whilst
also making it more user friendly and easier for consumers to buy tickets for major events and driving centre experiences
online.
Our Solution: Working closely with staff at the circuit, our studio produced a layout in-keeping with corporate branding,
which is both aesthetically pleasing and easy to use. A flash banner adds movement to the site and provides the chance to
showcase different events and experiences the circuit has to offer.
A simple navigational structure makes finding your way
around the site reachable in one to two clicks, ordering tickets and buying merchandise is done through an easy to use
bespoke shopping cart system.
The site is loaded with content and bookings/enquiries have increased dramatically since the
new site was launched, we continue to monitor the site and regularly update and tweak areas to further increase traffic and
business for the circuit.