bon coeur fine wines catalogue
ad agency has completed development of a wine catalogue for Bon Coeur Fine Wines.
brief: the development of a modern looking wine catalogue, whilst retaining the original feel and quality that Bon Coeur Fine wines had already established. The finished product had to appeal to clients old and new and be interesting enough to retain interest from cover to cover.
Solution: We started by researching and studying both Bon Coeur Fine Wines's existing marketing material and also their competitors. It was agreed that moving away from the more traditional A4 shape was the best way to tackle the finished product. From our initial visuals we soon captured the desired look and feel; working closely with our client it soon transgressed into the final catalogue. With the use of strong imagery (all taken by our in house photographer), modern type styles and good use of colours, the product is not only aesthetically pleasing but also very user friendly. These elements will will hopefully be appreciated by Bon Coeur Fine Wines's client base leading to an increase in orders on their behalf.
Progression: From our initial meeting and subsequent work being carried out on the catalogue we have since delivered various other printed media.